In collaboration with my product marketing manager, I designed a retro-inspired Back-to-School Playbook showcasing Yahoo DSP’s research, data insights, and strategic recommendations for advertisers preparing for the seasonal surge. The playbook featured key stats, trends, and actionable strategies aimed at helping brands stay ahead of the competition. I developed a fun and vibrant visual style that evoked a sense of nostalgia, tapping into the excitement and energy of the back-to-school season, while ensuring it remained aligned with Yahoo’s brand identity. The final piece was both informative and visually engaging, capturing attention and driving advertiser interest.