With a foundation in email design from my time at Responsys/Oracle, I bring years of hands-on experience and strategic insight into what makes email communication effective. As the sole designer on the Yahoo DSP Go-To-Market Strategy team, I lead the design for all internal and external email communications, translating complex, product-focused content into clear, engaging messages tailored to each audience.

Whether designing for clients or internal teams, my focus is always on making dense information digestible, visually appealing, and easy to scan. I prioritize clarity and conciseness, ensuring that every design captures attention and communicates value quickly.

For example, in the featured Yahoo Conversion API email, I used simplified illustrations aligned with Yahoo’s updated brand guidelines to break up technical content and create a more approachable visual experience. For the internal newsletter designs seen below, I took a more playful approach, leveraging the brand’s vibrant color palette and having creative freedom with header graphics to bring energy and freshness to recurring communications.

My email work reflects a balance of strategic thinking, visual storytelling, and user empathy, all backed by a deep understanding of what drives engagement in the inbox.