As the lead designer on this cross-collaboration initiative, I partnered with a product marketing manager on my team to create a series of verticalized microsites aimed at showcasing Yahoo DSP’s first-party data, industry trends, and strategic insights tailored to specific verticals. These microsites are designed to position Yahoo as a thought leader and a data-driven partner for advertisers across key industries.

I was responsible for the overall layout and design system of the microsites, as well as crafting unique, on-brand illustrations for each vertical. The visual direction focused on maintaining consistency with Yahoo’s brand guidelines while also injecting versatility and playfulness to make complex data more approachable and engaging. Each graphic was thoughtfully designed to catch the user’s attention and make the content feel accessible.

This is an ongoing and evolving project, with new verticals being added regularly and existing content updated to reflect the latest insights. The result is a dynamic, scalable content hub that supports Yahoo’s strategic positioning and helps clients connect the dots between audience behavior, vertical trends, and media strategy.