Yahoo Mobile
Digital Campaign

ROLE
Lead Designer / Art Direction

TEAM
Yahoo Brand Creative· Yahoo Creative · Sales Engineers

DELIVERABLES
Digital · Web · Motion

MY CONTRIBUTION
Concept · Visual Direction · Execution

As the lead designer on the Yahoo Mobile campaign, I partnered with our internal creative marketing team to concept and execute a full suite of digital marketing assets for this vibrant, short-lived product. Working within Yahoo’s in-house agency, Yahoo Creative Studio, I developed a playful and modern visual direction that reflected the product’s bright personality. Leveraging bold brand colors, the contemporary photography shot in-house for the product, and a lighthearted tone, the campaign delivered exceptional results while live. A key highlight was an interactive accordion ad unit I designed to showcase Yahoo Mobile’s core features in an engaging, user-friendly format. While the product itself was ultimately sunsetted, the campaign outperformed expectations and served as a creative benchmark for cross-team collaboration and storytelling.