ROLE
Lead Designer / Art Direction

TEAM
Product Marketing · Creative · Research & Insights · Sales · GTM Strategy

DELIVERABLES
Campaign System · Digital · Web · Email · Social

MY CONTRIBUTION
Concept · Visual Direction · Design System · Execution

I developed the visual direction for Yahoo DSP's 2026 Back-to-School campaign, translating consumer research and advertiser insights into a playful, retro-inspired system designed to make dense data engaging and approachable.

The system launched through a seasonal playbook and extended across Yahoo DSP's email, editorial and social channels, creating a cohesive campaign experience across client touchpoints.